Unfortunately, subsequent rewards are skimpy.
It's all right to announce new offerings, encourage customers to visit at times they typically don't, to explore alternative uses of your offerings in your marketing materials in any media you choose, just not in the rewards program.
A purchase must blues train gift voucher be made in order for the visit to count toward MyPanera rewards.As much as pizza express chislehurst voucher its fun to get a free cheese or cherry danish, the economic value client appreciation gift baskets of a free pastry to me is low.While it's difficult to criticize something that's free, it's still easy to criticize the MyPanera program because its rewards are skimpy and the recipient can't select the rewards.It's very easy to sign up, and even if you don't go that often, every time you make a purchase and use your card, you are that much closer to a reward.While some people no doubt appreciate the "fun" aspect of receiving an unknown "surprise" at unknown times, I'd prefer a more typical loyalty program where the rules are known and the rewards are truly appreciated.For people who don't like pastries, the value may be as low as zero.The MyPanera program starts out strong, with a free pastry upon registration and a free drink for the first use.When that reward places the welfare of the presenter over the recipient it loses the right to be called a reward.Converting a reward program to a marketing program is a violation of your customers' trust.
At all times your account has a "Visits Until Next Reward" countdown - you can view it on your Dashboard, here.
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